By definition, web design is the process of planning, creating and updating of websites. As a process, web design encompasses different disciplines and areas of work including information architecture, webpage/ website layout, website structure, content production, graphic design, user interface, navigation interface, typography, imagery, as well as icons design.
To put it in a simpler light, talking about the web design should automatically conjure up images of a website. More than the visual aspect, however, website design is all about fashioning out how the website can be navigated, particularly by the casual visitor. It involves tapping into different elements such as usability, user habits, ergonomics and navigation logic.
The goal of a good web design is to simplify the use of the website and help the user find information more quickly.
The Visual Elements of Web Design
Lines, shapes, texture, color, and direction: these are the traditional elements of design. Similarly, web design has its own basic elements, that when put together correctly, will create aesthetically-sound and compelling websites.
For starters, we have the layout. The layout is the visual representation of the graphics and text within a web page. Nowadays, it also includes the advertisements that are usually propped up within the website. The goal of a great layout is to help netizens find the information they are looking for at a single glance. To achieve this, consistency, balance, and integrity of the design should be maintained.
We move on to the second element which is the content. The content of the website should reflect the company’s essence. It should also be kept up to date, relevant and of course, useful. Written text, combined with the appropriate design and visuals, can create a memorable message that will make the customer go back for another visit. Most importantly, the content should also incorporate relevant keywords in order for it to be optimized by search engines. This is called Search Engine Optimization or SEO.
Speaking of content, the Font element should play a pivotal role in luring users to read it. Fonts will determine readability since most web browsers are capable of comprehending only a select number of fonts. Know that these “web-friendly” fonts will help enhance the message you are sending.
Graphics consists of photos, icons, logos, and even clipart that will improve the general atmosphere of the website’s design. It is important that the graphics used work appropriately with the color and overall web design. the amount of graphics used should also be contemplated so as not to make the page too congested. Lastly, the placement of these graphics should also be keenly deliberated.
Finally, we have a very simple element: the color. The color will reflect the personality of the website’s owner. The web design’s color provides an abstract feel of the website, hence using web-safe colors should be taken into consideration.
Creating the Web Design
When creating a website, the web design should always be user-friendly. Paying attention to several factors will pave way to achieving that.
Here are some of those factors to consider:
First, we have navigation. Navigation is all about the visual manifestations of how a visitor can move around the website. The design of the website should enable the users to browse and search with ease. Making the overall site architecture, as well the menus and other navigational tools, should be fixed on the goal of efficiently providing information for users.
Second is multimedia. As the visitors browse easily through thoughtful navigation design, what will encourage them to spend more time on the web site is the multimedia content. More than just plain text and images, video and audio materials in the design will help users understand the information presented more clearly and enjoyably.
Similar to multimedia, there is the element of interactivity. A web design that incorporates elements that make the use of interactivity is definitely a good one. To convert netizens into frequent visitors and eventually clients, have them participate in polls and comment boxes. Provide options for newsletter sign-ups as well as e-mail forms. As many have realized firsthand, an engaged user is more likely to be converted into a customer.
Next is compatibility. Websites are accessed through browsers; hence, it is essential that the design of the webpage enables it to perform well on different browsers as well as operating systems. This means that compatibility will greatly affect the efficiency of a website.
Finally, there is a factor of technology. Technological advancements will provide more web design opportunities and could be the edge compared to similar websites. The more equipped with technology a web design is, the more innovative and dynamic it can be.
During the process of building websites, we take into account all these elements and factors so as to provide a great end product. We practice web design standards and although the technical side of web design tends to focus on appearances only, we know that there is much, much more to it. We have well rounded web designers that will get you to the top. We don’t only know the basics, we understand the entire concept.
See nyseoexplode which is the best leader in the market, helps to provide web design services to make sure you have an SEO friendly website design, make sure you have a great logo, a functional Shopping Card and great website maintenance. Also guide you to get your website up off the ground and making money as quickly as possible!